Kia has celebrated its first annivesary of sales in Mexico and has announced that the Niro, its first Hybrid Utility Vehicle (HUV), will be sold there by the end of 2016 to strengthen Kia’s product lineup in the country.
Kia Motors Mexico has fulfilled its goals and met high expectations in the domestic market by offering high-quality products with attractive designs. With 34,517 units sold during the first 12 months of operation in Mexico, Kia has already become the ninth best-selling brand in the country. The production of the Forte started last May in the new high-tech Kia plant in Nuevo Leòn, which produces up to 300,000 cars a year, 20 per cent of which are for the local market.
“This has been a year of great challenges and also of extraordinary accomplishments for Kia Motors, exceeding our own expectations,” said Seong Bae Kim, President and CEO of Kia Motors Mexico. “We are very happy and proud to have successfully established a comprehensive retail dealer network throughout the country, providing world-class service to Mexican consumers,” he said.
As part of the celebration of Kia Mexico’s first anniversary, the automaker opened 25 new dealers in 21 new cities this week in record time. Following on from the success of the past year, the company expects to sell 45,000 units in 2016, which is equivalent to a local market share of over three per cent. By the end of this year, seven signature models (Sportage, Sorento, Cerato, Rio, Optima, Soul, and Niro – the all-new Hybrid Utility Vehicle) will be available in Mexico.
“We have had a very successful year, all the more significant in a market where more than 40 brands compete,” said Horacio Chavez, Managing Director of Kia Motors Mexico. “However, our challenge goes on and we work every day to strengthen the brand with the best products and the best customer service. Our aim is to achieve five per cent market share in the next four years,” he said.