The New Citroën C3 has made its UK debut at Westfield Stratford City shopping centre in East London. The new Citroën pop-up stand – open to the public since the beginning of October 2016 – is a key part of Citroën’s 15-month partnership with Westfield Stratford, which aims to showcase the brand’s bold and spirited personality, including the very latest automotive technologies and the UK premiere for New C3 and ConnectedCAM Citroën™.
As part of a 15-month partnership with Westfield Stratford City, the New Citroën C3 and its innovative ConnectedCAM Citroën™ is being showcased – for the first time in the UK – at the London shopping centre.
New Citroën C3 is a fresh, bold and colourful 5-door supermini that delivers new levels of advanced comfort and personality to its sector. Adding to an extensive and coherent range of personalisation options, the Airbump® panels are a feature unique to Citroën, offering protection as well as style.
The stand will see the UK premiere of ConnectedCAM Citroën™, which is uniquely available on New Citroën C3. The on-board HD camera allows customers to take photos and videos, and to share on social media.
The Citroën stand design is a reflection of the brand’s ‘La Maison’ boutique showcase, as seen at the Paris Motor Show. Immediately recognisable, the stand highlights the marque’s strong personality and includes an area dedicated to comfort, inspired by the Citroën Advanced Comfort® programme.
The display area will host a range of events and activities for customers, the first of which is dedicated entirely to New C3 until the New Year. Customers also have the opportunity to explore their favourite Citroën from any point in history using an interactive screen.
Citroën’s partnership with Westfield Stratford City was inaugurated by the brand’s takeover of the link bridge in September 2016. One of the largest display installations in the UK to date, the artwork on the bridge highlighted Citroën’s most important historic moments, popular models and new arrivals to the range.
“The Citroën stand is a fantastic opportunity for us to premiere New C3 in the UK and showcase the latest technological advancements, such as the revolutionary ConnectedCAM Citroën ™ and the Citroën Advanced Comfort® programme. Our stand at Westfield Stratford City, which is part of our 15-month partnership, enables us to meet our customers and to allow them to explore our brand universe.”
Chris Cheetham, Marketing Director, Citroën UK
“Westfield is very proud to partner with global brand Citroën in the first of what will be a series of events, installations and UK-first customer experiences.”
Paul Buttigieg, Director of Shopping Centre Management, Westfield Europe
To further celebrate the 15-month residency at Westfield Stratford City, Citroën has supplied a C4 Cactus and a Berlingo Electric van, which have been specially modified to serve as in-centre fire vehicles, allowing an even quicker response time and enhanced access in the case of an emergency. The Citroën Berlingo Electric combines the functionality of the Berlingo van – exceptional load volume from 3.3m³, load length of 1.8m and payload of up to 636kg – with a fully electric drive train. It’s amazingly affordable to run with average fuel costs of just 2-3p per mile.