Ford Motor Company today delivered the global debut of the next generation Ford Fiesta at a special “Go Further” event in Cologne, Germany.
Jim Farley, executive vice president and president, Europe Middle East and Africa, Ford Motor Company, was joined by Mark Fields, president and chief executive officer, Ford Motor Company, to unveil four new production versions of the next generation Fiesta to an audience of 2,500 dealers, employees and media at the company’s Cologne Niehl manufacturing facility – the home of Fiesta.
Supported by members of the Ford teams from around Europe who have helped to transform the company, Ford at Go Further also: Revealed new research that underscores the potential for Ford’s self-driving vehicle technologies to improve quality of life for customers and announced testing of autonomous cars on European roads will begin next year.
Unveiled the exclusive new Ford Mustang Black Shadow Edition and Blue Edition models; the distinctive and sporty new Ford Transit Custom Black Edition and Sport series vans; and the new Ford Edge ST-Line sports utility vehicle (SUV)
Announced new cylinder deactivation technology for the the multi-award-winning 1.0-litre EcoBoost – an industry first for a three-cylinder engine. Revealed that the Le Mans-winning 2016 Ford GT and 1966 Ford GT40 race cars will be available as part of the exclusive LEGO Speed Champions range of models.
“Four years ago, at the first Go Further event, Ford promised a leaner, smarter business in Europe with great products and new technologies – and we’ve over-delivered through the talent, ingenuity and passion of our people,” Farley said. “We have delivered an all-new SUV line-up; set the performance car segment alight with our Focus RS and Ford Mustang; strengthened the backbone of our business with our award-winning commercial vehicle range; and re-written the rulebook on compact engines with our 1.0-litre EcoBoost – and that’s before we get to the next generation Fiesta.”
Not one, not two, but four fun to drive Fiestas
Ford revealed four distinctive production variants of the next generation Fiesta: the stylish Fiesta Titanium, the Ford Performance-inspired Fiesta ST-Line, the upscale Fiesta Vignale and the Fiesta Active crossover.
Featuring an elegant exterior, and ergonomic interior that offers an 8‑inch floating high-definition touchscreen and Ford’s sophisticated SYNC 3 communications and entertainment system, Fiesta also will be the first Ford to deliver a premium B&O PLAY Sound System.
The expanded Fiesta range will offer more personalisation options to customers than ever before, and enhances the sporty, fun to drive character that has delighted generations of customers.
The next generation Ford Fiesta debuted with a spectacular unveil to music performed by the award-winning DJ Yoda assisted by a “YuMi” collaborative robot. Ford is among first auto makers to develop a new, closely integrated approach to car workers and collaborative robots working together on the assembly line. DJ Yoda and “YuMi” performed a setlist of tracks from 1976 onward in celebration of Fiesta’s 40th anniversary this year.