1926: The new male fragrance by Ducati

The year 1926 means everything to Ducati. It was the year the legendary motorcycle manufacturer – which has just celebrated its 90th anniversary – was founded. Choosing the name “1926” for this new male fragrance was, then, a choice as easy as it was logical.

The “1926” tag refers to a men’s product line consisting of Eau de Toilet 50 ml and 100 ml bottles, a shower gel and a deodorant spray. A fragrance that evokes the passion, personality and pure panache of the Ducati world.

“1926” is the result of a licensing agreement between Ducati Motor Holding – whose bikes are undisputed icons of excellence, technology, innovation and style – and Diamond International, member company of the So.Di.Co. Group and leader in multiple segments of the toiletries-fragrances market. The agreement was negotiated and finalised by IMG, Ducati’s exclusive licensing agency.

The top notes offer a decisively aromatic accent, juxtaposed against the bracing freshness of tangerine and a bitter hint of bergamot. Middle notes offer renewed balance, with delicious inklings of cocoa enveloping the timeless elegance of lavender, accompanied by the firmness of geranium. The base notes merge practicality and aesthetics with a powerful hint of cedar and intense notions of amber, all softened by a vanilla and Tonka bean wrapping.

Fittingly, the “1926” bottle recalls the sleek lines and seductive styling of Ducati motorcycles. An elegant, deep black fuses with silver to express innovation while a forceful red evokes an appetite for high performance.

“The new “1926” male fragrance embodies the passionate Ducati world”, comments Alessandro Cicognani, Ducati Licensing Director. “The ingredients of personality, design and style are just what we want from this exciting new product line, the result of a prestige partnership with Diamond International.”

“This close collaboration – between two globally successful companies that both have close ties to their local roots – is something we have great faith in”, states Claudia Colomboni, So.Di.Co. Group marketing and communications officer. “1926 is not just a male fragrance. It is, above all, Italian Style, where quality meets the flair that has made us world famous.”

Ducati Motor Holding S.p.A – an AUDI Group company under the Management and Coordination of AUDI AG
Founded in 1926, since 1946 Ducati has been manufacturing sport bikes featuring Desmodromic engines, innovative design and cutting-edge technology. In 2016 Ducati celebrated its 90th anniversary. It is based in the Borgo Panigale district of Bologna. The Ducati bike range includes the Diavel, Hypermotard, Monster, Multistrada, Superbike and SuperSport families, all aimed at different market segments. In 2015 Ducati presented Ducati Scrambler, a new brand made up of bikes, accessories and apparel that have made creativity and free expression their hallmarks. Ducati distributes its bikes in 90 countries and provides a vast range of technical and lifestyle accessories and clothing items. In 2016 Ducati delivered a record-breaking 55,413 bikes. Ducati is an official competitor in the World Superbike and World MotoGP championships. In Superbike, Ducati has won 17 Constructors’ titles and 14 Riders’ titles. In MotoGP, where it has competed since 2003, Ducati won the 2007 World Championship, taking both the Constructors’ and Riders’ titles.

Diamond International. An affiliate of the So.Di.Co Group, leader in the hair removal and personal care sector, Diamond International was founded in Milan in 2015. It is a specialised distributor of licensed prestige brands for perfumery outlets. The company operates in compliance with the strictest quality standards. Today it has licenses for major brands such as Henry Cotton’s, MCS, The New York Yankees, Mascalzone Latino, Tokidoki and Smemoranda. In 2016 the Diamond Pharma Division was founded; this is dedicated to products for pharmacies, para-pharmacies, herbalists’ shops and health-hygiene stores.