Nissan announces record sales in Europe

Nissan brand sales in Europe totalled 735,725 while recorded sales in Western Europe were 663,718, an increase of 6.7% on 2015 levels. March 2017 sales totalled 107,592, a rise of 10% on the previous year.

In a growing TIV context, Nissan sales were strong in all major markets in Western Europe during FY2016, with continued increases in Spain +13.3%, UK +7.5% Italy +4.8%, France +4.7% and in Germany +4.7%.




The brand’s European sales were bolstered by the introduction of the new Micra in March. The strong Nissan crossover line-up continues to dominate with the X-Trail, Juke and the pioneering Qashqai bringing in awards across the region. The Navara, launched last year, also over-performed with double-digit growth.

More than 270,000 customers in Europe chose the Nissan Qashqai in 2016, appreciating its style, efficiency and advanced technologies – a record for the segment leader.




Nissan’s electric vehicle line-up continues to thrive, with more than 23,000 units sold in Europe this outgoing fiscal year, a new annual record. Leaf sales increased +11% year-on-year and e-NV200 +19%.

Paul Willcox, chairman of Nissan Europe, said: “We have a commitment to our customers to bring more each year – more choice, more value and more innovative and exciting products.

“Nissan stands apart from its class. We deliver quality, and we continue to reinvent and break boundaries with products such as the new Nissan Micra, which many customers are now enjoying. In 2017, we will continue to lead the way in important new technologies, with Nissan ProPILOT appearing on the new Qashqai later in the year”.

Nissan’s strong and cohesive product line-up results in Nissan’s European car plants breaking records year after year. Nissan produced 660,000 vehicles in Europe in 2016, with over 507,000 in Sunderland, UK.